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Company Overview

About SITI Broadband

SITI Broadband – fast, friendly, secure and affordable!

SITI Broadband is one of India's leading business houses with a diverse portfolio of assets in media, packaging, entertainment, technology-enabled services, infrastructure development and education.

With a strong nationwide presence and advanced digital infrastructure, SITI Broadband serves millions of customers by offering reliable connectivity, superior picture quality, and innovative technology solutions.

The company continues to expand its footprint by adopting the latest broadcasting technologies, strengthening partnerships, and maintaining a customer-centric approach to deliver an enhanced entertainment experience.

About SITI Broadband
About SITI Broadband

Enhancing the Consumer Delight

To gain the leadership position in the industry as an integrated service provider by being the preferred choice of the consumer by enhancing the consumer delight through offering superior content, quality, services by using advance technology as an edge.

SITI Broadband is a leading business conglomerate having diverse business presence across media, entertainment, packaging, infrastructure, education, precious metals and technology sectors.

Our Growth History

At SITI Broadband, we have always progressed through a combination of organic and inorganic growth strategies. This has helped us to leverage opportunities and deliver value-enhancing growth for our shareholders.

1992

Cable business commenced by promoters

2006

Wire and Wireless (India) Ltd. incorporated

2007

Implemented CAS in metros of Delhi, Mumbai, Kolkata and Chennai

2008

Initiated mass digitisation through Headend-in-the-Sky (HITS) Services

2009

Rights issue of ₹4,500 million fully subscribed

2010

Became India's largest MSO in the cable industry

2011

Expanded further across 54 key cities

2012

  • Implemented DAS in Phase 1 Cities: Delhi, Mumbai and Kolkata
  • Offered 400 Standard Definition (SD) channels
  • Consolidated pan-India presence through strategic expansions in Uttar Pradesh and Central India
  • Started offering broadband services in Eastern region on EOC Technology

2013

  • Implemented DAS in Phase 2 cities
  • Operationalised 'Own Your Customer' Customer Management System
  • Achieved 3 million digital subscriber base
  • Fund infusion of ₹3,240 million by promoters

2014

  • Achieved 4 million digital subscriber base
  • Broadband launched in Delhi on DOCSIS2/3 technology
  • Package-wise billing started in DAS Phase 1 cities
  • Started providing 18 HD channels

2015

  • Successfully raised ₹2,210 million from the secondary market through the QIP route.
  • Digital cable subscribers at 5.38 million with a cable universe of 10.5 million.
  • Internet subscribers at 70,100.
  • Providing 500 SD and 30+ HD channels.
  • Ready to roll out cable operations in 70 more cities and broadband services in 8 cities.

2016

  • Achieved financial turnaround for the first time.
  • Reported PAT of ₹90 million and PBT of ₹220 million in 2015-16.
  • Fund infusion of ₹5,300 million by Promoters.
  • Acquired majority stakes and entered strategic partnerships.
  • Chosen as constituent of MSCI India Domestic Small Cap Index.
  • Started providing OTT services in partnership with Ditto TV.
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